Attract

OPTIMISE has attracted more people to Michigan Special Education than ever before. Over 300,000 people have visited OPTIMISE.education, and over 80,000 have clicked on the the free-to-use job board to view jobs to jumpstart a career.

OPTIMISE has highlighted the great work done by passionate people in Michigan Special Education, featuring over 600 videos on YouTube. Nearly 1 million people are following OPTIMISE’s nine social feeds and have engaged in social posts.

Social Media Outreach

More people are viewing passionate Educator stories

Data-Driven Results

We track performance across every channel to understand what's working, optimize campaigns in real time, and deliver reports that show real impact.

Impressions

33M+

Video Views

6.5M+

Engagements

987k+

Link Clicks

300K+

Classroom Career Chats

Direct, engaging conversations that introduce students to real career pathways in education.

Career Chats

24

Schools

14

Studen Participants

450

High School & College Storytellers

Michigan students are exploring Special Education careers through our library of Special Educators videos.

Impressions from HS & College Students

1.9 Million

Join the 3,200 Receiving the OPTIMISE Newsletter

Receive regular progress reporting on how OPTIMISE is elevating Michigan’s Special Educators.

Special Education Achievements Highlighted from Across the State

School faculty, administrators, and state leaders ensure individuals with disabilities excel by expanding opportunity, strengthen dignity, and improving long-term outcomes.

Please share your story idea to spotlight in a future OPTIMISE News magazine. CLICK HERE

Explore 12 in-demand careers and more than 3,000 rewarding job openings across Michigan. Available roles include special education teacher, paraeducator, school psychologist, physical therapist, occupational therapist, and speech language pathologist, among others.

Learn about each profession, available funding and training options, and the practical steps to jumpstart your career. Join a growing workforce dedicated to helping individuals with disabilities learn, grow, and succeed.